CAMPAIGNS

Creating campaigns

LYNKIT! CAMPAIGNS

With Lynkit! CAMPAIGNS, you can easily create and manage data-driven loyalty campaigns. By integrating business data from ERP or CRM systems, campaigns can be precisely aligned with your strategic goals. And it’s not just about rewarding revenue—recognize a wide range of customer behaviors like training participation, positive claims handling, cart size, cost efficiency, or newsletter engagement.

A user-friendly admin interface allows you to define campaigns with full flexibility. The built-in rule builder lets you specify exactly how many points are awarded for which actions. The feature supports multiple point balances and automates workflows—enabling you to run personalized loyalty initiatives efficiently and at scale.

In the Lynkit! CONTROL Center, business data from ERP or CRM systems can be seamlessly integrated into the platform. These data sources are made visible and mapped within the system, allowing them to be used strategically in campaign management. This enables you to harness valuable information in a structured and efficient way—paving the path for personalized and impactful marketing efforts.

Incoming data such as purchases, interactions, or reviews can be categorized into different transaction types. For each type, you can define which currency—such as points—should be calculated and credited. Each transaction type can be linked to a specific currency on the user account, allowing for precise management and tracking of all transactions in the desired currency.

The rule editor lets you tailor campaigns to your specific needs. This intuitive tool makes it easy to set conditions and restrictions quickly, allowing you to customize campaigns precisely to your requirements.

Multiple campaigns can run simultaneously to target different audiences or business strategies in parallel. Each campaign can be scheduled with a clear start and end date. Additionally, the system supports a flexible points structure, awarding points as either fixed amounts or as a percentage of a transaction, to create a customized rewards strategy.